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MediaBrains Adds Total Retail Directory to Its Growing Business Advertising Network

NAPLES, Fla., [September 9, 2015] -- MediaBrains Inc. (www.mediabrains.com), the leading online business advertising network, today announced that it is expanding its relationship with NAPCO Media, a leader in business-to-business digital media, to include an enhanced digital directory resource for NAPCO’s premier publication to the retail industry, Total Retail.

The Total Retail Directory is a comprehensive, organized list of industry-specific vendors designed to facilitate the buyer’s research and purchase process. Advertisers in the MediaBrains Network maximize their exposure to the Total Retail audience through the purchase of display ads or Featured Placements, both proven to increase website traffic and click-through rates, resulting in high quality leads.

“With the launch of the Total Retail directory, MediaBrains continues to increase its Network reach to the retail industry,” said Suzanne Zapfel, President of MediaBrains. “Our high-quality content and streamlined search allow buyers to quickly zero-in on the information and resources they need while providing retail marketers a new platform for promoting their business where their customers are most likely to find them.”

The Total Retail Directory on www.mytotalretail.com reaches over 145,000* retail marketing, e-commerce, operations and management executives for cross-channel retailers, direct merchants, catalog and online/virtual merchants through multiple media channels.

Chris Lyons, President/CRO, Marketing Group for NAPCO Media commented, “The enhanced digital directory supports our mission to extend our audience and advertisers solutions that are designed to deliver value, provoke action and generate measurable results.”

Companies interested in gaining exposure through the business advertising network should contact MediaBrains at (866) 627-2467 or Sales@MediaBrains.com.

*Publisher’s own data

About NAPCO Media
NAPCO Media specializes in the creation and cross-channel distribution of exceptional content. We connect our customers to their target audience through integrated media programs, video services, marketing services, events & event management, custom content and e-learning. For more information visit www.napco.com.

About Total Retail
Total Retail Magazine is the go-to source for marketing, e-commerce, operations and management executives looking for the latest news and analysis on the omnichannel retail industry. A quarterly print issue, daily e-newsletter (Total Retail Report), daily-updated website, and virtual and in-person events offer brick-and-mortar retailers, e-tailers, catalogers, brand manufacturers and retail industry consultants the information they need to do their jobs more effectively. For more information, visit www.mytotalretail.com.

About MediaBrains
The MediaBrains BtoB Advertising Network connects manufacturers and service providers with business professionals through partnerships with leading trade publishers.  MediaBrains helps marketing professionals to engage targeted buyers and promote their brand across industry-recognized trade publications in 22 vertical markets across more than 120 industry-focused websites. Publishers in the network generate incremental revenue while providing readers with an efficient, effective directory and buyers guide platform.